Branding & Pemasaran Halal
Traditionally, the halal status was
assumed for all non-pork food products and non-alcoholic beverages available in
Muslim (majority) countries. Halal certification bodies changed this precept,
allowing brand owners to place a halal logo on their products, outlets, or
services. Halal marketing covers those activities undertaken by an organization
in identifying and meeting the needs of the (Muslim) consumer. For halal
marketing, high-touch engagements with the Muslim consumer are essential for
halal trust. Marketing and sales are primary activities in the halal value
chain, of equal importance to operations and logistics, which needs to be
robust by design. As marketing mistakes are costly, halal expertise is needed
in building and protecting your brand in Muslim markets.
Course structure:
- Halal trust
- Branding halal
- Halal brand positioning
- Halal marketing strategy
- Halal services marketing
- Marketing mistakes
Instructor:
Prof. Dr. Marco Tieman
(CEO of LBB International, a supply chain strategy consultancy and research firm. Author of Halal Business Management: A Guide to Achieving Halal Excellence”)
Or for more info, contact +6281293672044 (Lify)