Meet the IPMI Case Center Team


Meet the IPMI Case Center Team
The IPMI Case Center is a dedicated unit within IPMI International Business School that focuses on developing original, locally relevant business cases for use in academic and executive education. Our mission is to bring real-world challenges into the classroom by transforming industry experience, policy dilemmas, and organizational decisions into structured case studies that sharpen critical thinking and strategic analysis. Each case is crafted to reflect the complexities of doing business in Southeast Asia and beyond, combining academic rigor with practical insight.
Our team consists of faculty members, researchers, and senior fellows with diverse backgrounds in consulting, governance, corporate leadership, and development policy. They write from lived experience—drawing on decades of work in fields such as Halal industry strategy, supply chain management, digital transformation, family business, and institutional reform. Through workshops, research, and teaching support, the Case Center equips students, educators, and executives with the tools to engage with today’s business realities—not just in theory, but in practice.
Dr. Ahmad D. Habir (Derry)
Director – IPMI Case Center
Founding Faculty Member – IPMI International Business School
Dr. Ahmad D. Habir serves as the Director of the IPMI Case Center, where he leads the development of applied teaching cases and curated knowledge on corporate governance, Southeast Asian business strategy, and leadership in emerging markets. A founding faculty member of the Indonesian Institute for Management Development (now IPMI International Business School) since its inception in 1984, he brings nearly four decades of experience at the intersection of business education, public policy, and academic research.
Dr. Habir holds a PhD in Political Science from the Australian National University, along with a BA in Political Science (Ohio State University), an MA in International Affairs (Ohio University), and an MBA in International Business (George Washington University). After returning to Indonesia in 1976, he began a corporate career in multinational firms before transitioning into academia, where he held senior leadership roles including Acting Executive Director of IPMI in 2002.
He was Dean of the Management Faculty and Director of the MBA Program at Swiss German University (2007–2009), Adjunct Associate Professor at the University of New South Wales, Canberra (2014–2016), and Senior Adviser on Governance at the United Nations Support Facility for Indonesian Recovery (2003–2004). His academic and policy work has been anchored in political economy, privatization, and institutional reform.
Dr. Habir is also a seasoned case writer and editor. He led the development of Case Book Vol. 1 (2010) and Vol. 2 (2011), and co-edited Menaker Pembangunan Berkelanjutan: Kumpulan Studi Kasus (2007). His authored and published teaching cases include:
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The Gobel Group: Corporate Philosophy (A) and (B) in Doing Good and Doing Well: Cases on Corporate Responsibility in Asia (Asia Institute of Management, 2002)
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PT Aqua Golden Mississippi (Bottled Water) in Policies, Research and Programs in Cleaner Production (RIAP–APEC, 1999)
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Kem Chicks in Business Policy in an Asian Context: Text and Cases (Singqa-Tala, 1989)
Dr. Habir’s academic chapters include:
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“Conglomerates: All in the Family?” in Indonesia Beyond Suharto (M.E. Sharpe, 1999)
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“The Changing Face of HRM in Indonesia” in The Changing Face of Management in Southeast Asia (Routledge, 2008)
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Co-editor of Indonesia’s Ascent: Power, Leadership and the Regional Order (Palgrave Macmillan, 2014)
Case Research Interests:
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Corporate Governance and Family Business
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Southeast Asian Political Economy and Business Strategy
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International Business and Conglomerate Structures
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Organizational Development and Institutional Reform
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Public-Private Sector Interface in Emerging Markets
Marjaldi Loeis
Case Writer – IPMI Case Center
Faculty Member – IPMI International Business School
Marjaldi Loeis brings a dual background in industry and academia to his role at the IPMI Case Center. He develops business cases focused on strategic decision-making in energy, operations, and organizational transformation—drawing on nearly two decades of experience in the commercial side of the energy sector, including roles at BP, VICO, Medco, and Donggi-Senoro LNG.
Before transitioning to the private sector, Mr. Loeis held academic leadership and research positions, including Dean of Engineering at Binus University and Research Team Lead at the Agency for the Assessment and Application of Technology (BPPT), Indonesia’s national research body.
At the IPMI Case Center, he contributes real-world industry depth to case development, with a focus on sectors often underrepresented in conventional business education, such as oil and gas, LNG, and state-linked enterprise reform. He also teaches courses in the BBA program, where he uses case-based learning to build strategic thinking and analytical reasoning among undergraduate students.
Case Research Interests:
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Strategic Management in Energy and Natural Resources
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Corporate Decision-Making in Capital-Intensive Sectors
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Public-Private Partnerships and State-Owned Enterprise Reform
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Operations and Commercial Negotiation Strategy
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Industrial Development and Infrastructure Planning
Putri Shafiyyah
Administrative Coordinator – IPMI Case Center
Putri supports the day-to-day operations of the IPMI Case Center, ensuring smooth coordination across case production, event organization, and content management. She plays a vital role in maintaining the Center’s workflow, providing administrative support to faculty, researchers, and guest contributors.
She holds a degree in Japanese Studies from Universitas Indonesia and brings prior experience as a Japan visa officer and as a management consultant in the mining industry. Her background in cross-cultural communication and corporate operations equips her with the organizational precision required in a fast-paced academic environment.
At the Case Center, Putri contributes behind the scenes—coordinating logistics, handling documentation, and supporting case development projects—so that case writers and researchers can focus on generating high-impact teaching materials.
Areas of Responsibility:
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Administrative and logistical support
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Event planning and coordination
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Content production assistance
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Communication and documentation management
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Operational support for research activities
Deepak Anand
Executive-in-Residence – IPMI Case Center
Managing Director – Lucky Textiles Group
Deepak Anand is a senior management professional and currently serves as the Managing Director of Lucky Textiles Group. As an Executive-in-Residence at the IPMI Case Center, he bridges the gap between academic learning and business practice by contributing real-world insight, executive perspective, and strategic depth to case-based education.
With extensive leadership experience across textile manufacturing and supply chain operations, Mr. Anand offers mentorship and industry engagement opportunities to both students and faculty. His role includes guest lecturing in BBA and MBA classes, participating in case discussions, and guiding applied research that reflects the complexities of executive decision-making.
He also contributes directly to the Case Center’s development of industry-grounded teaching cases, drawing from his experience in business operations, leadership strategy, and market adaptation.
Areas of Contribution:
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Executive mentorship and classroom engagement
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Case development on manufacturing, supply chains, and strategic growth
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Bridging academic theory with industry realities
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Guest lectures and experiential learning sessions
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Business leadership and transformation strategy
Adi Budianto
Technology and Systems Advisor – IPMI Case Center
Case Contributor
Adi Budianto is an experienced IT and business practitioner with a strong track record in project leadership at Nestlé, where he managed high-priority initiatives across country, regional, zone, and global levels. His expertise spans enterprise systems, digital transformation, and operational integration in complex organizational settings.
At the IPMI Case Center, Adi plays a key role in enhancing the Center’s information systems and streamlining the end-to-end case study development process. His work focuses on building infrastructure that improves access, efficiency, and long-term usability of case-based materials.
In addition to his systems role, Adi contributes to the development of business cases, particularly those related to digital strategy, project execution, and corporate operations.
Areas of Contribution:
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Information systems development and process automation
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Digital archiving and knowledge management
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Operational workflows for case production
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Case writing in technology and execution management
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IT-enabled strategic transformation
Mr. John Rogers
Senior Advisor – IPMI Case Center
Former Chief Operating Officer – The Urban Institute (USA)
Mr. John Rogers serves as the Senior Advisor to the IPMI Case Center, contributing strategic counsel and institutional insight to support the Center’s mission in case-based learning, research development, and long-term sustainability. His involvement marks a key element in IPMI’s broader strategic growth initiative, drawing from his extensive leadership experience in international development, public policy, and institutional management.
Mr. Rogers previously served as Chief Operating Officer of the Urban Institute, a leading policy research think tank based in Washington, D.C. Prior to that, he held a distinguished career with USAID, including a formative foreign assignment in Indonesia during the late 1980s. That early engagement with Indonesia left a lasting impression, motivating him to reconnect with the country in a meaningful way decades later.
His return to Indonesia was facilitated by a former USAID colleague, Bu Isna Marifa, who introduced him to the IPMI Case Center. Following a series of strategic discussions, Mr. Rogers formally assumed the role of Senior Advisor on a pro bono basis, underscoring his commitment to capacity-building and knowledge transfer.
At the Case Center, Mr. Rogers provides strategic oversight, institutional advisory support, and mentoring on international academic partnerships and sustainability planning.
Areas of Contribution:
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Strategic Institutional Development
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International Partnerships and Capacity Building
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Case Center Governance and Advisory Oversight
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Public Policy and Development Sector Insight
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Higher Education Strategy and Operational Leadership
Prof. Enrique Soriano III
Senior Fellow – IPMI Case Center
Governance Consultant | Family Business Advisor | Author
Prof. Enrique Soriano III has served as a Senior Fellow at the IPMI Case Center since 2017, where he contributes cases, workshops, and thought leadership in the areas of governance, strategic transformation, and family enterprise management. His regional insight and experience in board advisory make him a valuable contributor to the Center’s case-based research on business continuity and organizational leadership.
Prof. Soriano is a World Bank/IFC Governance Consultant, a columnist, and the author of several books on strategy and family business. He previously served as Chair and Professor of Global Marketing at the Ateneo Graduate School of Business and remains active in executive education across Asia.
He is a member of the Singapore Institute of Directors (SID) and currently serves as an Independent Director for publicly listed companies Emperador Distillers and Travelers Hotel International (Resorts World Manila). In his advisory capacity, he sits as a board advisor to over 25 family-owned businesses across Asia, focusing on governance restructuring, succession, and professionalization.
At IPMI, Prof. Soriano regularly leads case workshops, delivers public lectures, and supports the Center’s mission of translating boardroom challenges into learning tools for the next generation of leaders.
Case Research Interests:
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Family Business Governance and Succession Strategy
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Board Leadership and Corporate Governance in Asia
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Strategic Transformation and Professionalization
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Organizational Culture and Leadership Alignment
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Private Ownership and Business Continuity
Rifa Zahirsjah
Case Contributor – IPMI Case Center
Faculty Member – IPMI International Business School
Rifa Zahirsjah is a case contributor at the IPMI Case Center, bringing to her case writing and teaching a strong background in corporate banking, human capital development, and educational leadership. With over two decades of professional experience, she contributes to the development of cases focusing on leadership strategy, talent management, and organizational development within both public and private sector contexts.
She began her career in corporate banking, spending eight years with a multinational bank before transitioning into human resources consulting, where she led leadership development and competency profiling projects for numerous state-owned enterprises and major commercial corporations.
Between 2007 and 2014, she served as an Advisor to Al Izhar School Jakarta, focusing on teacher leadership development and institutional strengthening in the education sector. She is currently a board member of the Duke of Edinburgh’s International Award in Jakarta, supporting youth development and leadership training initiatives.
At IPMI International Business School, Mrs. Zahirsjah teaches in the BBA program, integrating case-based learning to develop students’ understanding of leadership dynamics in both corporate and educational settings.
Case Research Interests:
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Leadership Development and Talent Strategy
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Human Capital in State-Owned Enterprises
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Competency-Based HR Systems
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Organizational Culture and Change Management
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Education Sector Leadership and Youth Development
Agus Loekman
Founding Senior Fellow – IPMI Case Center
Director for Global Partnership & Institutional Building – IPMI International Business School
Faculty Member – IPMI International Business School
Agus Loekman is a Founding Senior Fellow of the IPMI Case Center and plays a leading role in advancing case-based research on public-private governance, institutional strategy, and regulatory reform. As Director for Global Partnership & Institutional Building, he also drives IPMI’s international collaborations, policy engagements, and quality assurance efforts across academic programs.
Mr. Loekman holds a Master’s degree in Public Administration (M.Si) from the University of Indonesia and a Bachelor’s degree in Law (SH.) from Diponegoro University. He is also a Certified Internal Quality Assurance Auditor for Higher Education Institutions, awarded by Gadjah Mada University.
His professional background spans both the public and private sectors, with senior roles at UNDP, The Asia Foundation, the School of Government and Public Policy, and AIG Indonesia. His career has centered on policy reform, institutional partnerships, and cross-sectoral project management. He began his professional journey at Makarim & Taira S., a leading international law firm in Jakarta, specializing in business and international finance law.
At the IPMI Case Center, Mr. Loekman contributes to case development focused on regulatory frameworks, institutional transitions, and strategic governance in Southeast Asia. His work equips students and executives with applied insights into how institutions function, adapt, and collaborate under changing policy environments.
Case Research Interests:
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Governance and Regulatory Reform
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Strategic Partnerships in Public and Private Sectors
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Institutional Quality and Policy Evaluation
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Public Administration and Legal Strategy
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Cross-Sectoral Project Implementation and Risk Management
Dr. Marco Tieman
Senior Fellow – IPMI Case Center
Founder & CEO, LBB International (Netherlands | Malaysia | Indonesia)
Dr. Marco Tieman is a Senior Fellow at the IPMI Case Center, where he contributes case research and practitioner insights in the areas of halal supply chain management, procurement strategy, and industrial logistics. His work emphasizes real-world complexity and strategic decision-making. He enables students and executives to engage with cases rooted in market realities across Asia, the Middle East, and Europe.
He is the founder and Chief Executive Officer of LBB International, a multinational supply chain consulting firm advising clients on procurement, production, logistics, and end-to-end supply chain strategy. LBB International has delivered projects in agriculture, food, cosmetics, Halal industries, industrial development, ports, and healthcare logistics. With headquarters in the Netherlands and Malaysia, and project offices in Indonesia and Thailand, the firm serves clients globally.
In addition to his role at IPMI, Dr. Tieman is Adjunct Professor at Saito University College (Malaysia) and Universitas Ary Ginanjar (Indonesia), and a board member of Al Madinah Heritage Company and the Halal Products Development Company (Kingdom of Saudi Arabia). His 2021 publication “Halal Business Management: A Guide to Achieving Halal Excellence” is widely recognized as a technical reference for structuring Halal governance in organizations and value chains.
Case Research Interests:
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Halal Supply Chain & Procurement Strategy
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Halal Risk & Reputation Management
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Industrial and Agri-Food Logistics
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Supply Chain Decision-Making under Constraints
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Ecosystem Development and Performance Improvement
Dr. Firdaus Fanny Putera Perdana, ST, MT, MBA
Senior Research Associate – IPMI Case Center
Halal Industry Strategist | ESG Policy Consultant | Case Writer
Dr. Firdaus Fanny Putera Perdana is a Senior Research Associate at the IPMI Case Center. His contributions focus on producing teaching cases, research outputs, and policy materials grounded in strategic decision-making, Halal governance, and ESG alignment based on Islamic economic principles.
With over ten years of work across Southeast Asia, the Middle East, and Europe, Dr. Perdana draws on field experience, consulting engagements, and academic research. His case topics are based on actual industry challenges and designed to echo applied reasoning. His areas of focus include Halal supply chains, ESG practices in Muslim markets, regulatory design, and ethical business policies.
He also serves as a consultant for Riyal Consulting (Malaysia) and has worked closely with the Halal Development Corporation (HDC), including major initiatives such as SCHIFT and i-Connect. His work has contributed to sector-wide benchmarking, ESG compliance reviews, and applied technology use in Halal-focused systems.
Dr. Perdana has published in peer-reviewed academic journals and regularly speaks at regional and international forums addressing Halal business models, Shariah-based ESG frameworks, and Muslim consumer behavior.
Case Research Interests:
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Halal Supply Chain Integrity and Procurement Strategy
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ESG Frameworks for Islamic Markets
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Trade Policy and Regulatory Governance
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Strategic Risk in Halal and Ethical Markets
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Consumer Trust and Certification Dynamics
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Technology in Faith-Based Supply Chains