Biography

Liza Agustina Maureen Nelloh is currently the Head of the Undergraduate Program, an Assistant Professor, and currently teaching Integrated Marketing Communication and International Marketing for undergraduate students. Approximately 10 years working in the Higher Education sector, she has vast experience in teaching through experiential learning and design thinking. She is a former lecturer and Chief Editor for the Indonesia Journal of Entrepreneurship (IJE) in Podomoro University (5 years), and Universitas Pelita Harapan Surabaya (2.5 years). She is strong in quantitative research like Structural Equation Modeling with various tools (e.g. SmartPLS, Amos, Lisrel, etc). Therefore her articles are published on national and international levels about behavioral intention in many settings since 2010. She holds a Bachelor's Degree from International Business Administration (IBA) Universitas Sam Ratulangi, Manado and Master of Management from Satya Wacana Christian University. She won the Best Paper Award from Universitas Pelita Harapan at the 1st National Conference Bridging the Gap Between Theory and Practice, held in Universitas Pelita Harapan (UPH), in 2015. The Paper entitled “Word of Mouth Intention toward Entrepreneurial Restaurant in Shopping Mall Center Surabaya” has published in Management Journal DeReMa (Development Research Management). Thus, she was nominated as the best paper award at the National Conference of Business and Entrepreneurship, held in Universitas Ciputra. The paper entitled “Intentions to Apply as Internship Students on Digital Start-Up Companies in Jakarta” has published in Jurnal Ekonomi dan Bisnis. In 2018, she won the best presenter award at the International Conference of Asian Forum on Business Education (AFBE), on December 6-7, 2018. The Paper entitled “The Motives on Intention and Usage of Peer-to-Peer Online Transportation: The Supply Side Perspective." Ms. Liza Nelloh teaches in BBA program classes at IPMI International Business School.