Ingin Jadi Content Creator? Simak 4 Tips Seru Jadi Youtuber dari Nessie Judge!

Today, many people have turned to YouTube as a source of entertainment. Compared to television, YouTube brings more entertaining varieties of shows and information for the audience. So do not be surprised if nowadays many people want to become a Youtuber and make profit through YouTube!

There’s absolutely nothing wrong if you want to become a Youtuber, because this profession is quite promising and can be really fun! However, many people think that, to be a successful content creator on YouTube, obtaining higher education is unnecessary. Dear Readers, this is a wrong perception, you know!

Now, in order that you don’t end up being a Youtuber whose subscribers are all haters, you need to explore the “Science of YouTube” from the Youtuber, Nessie Judge. (Instagram: @nessiejudge)

Let’s get to know more about Nessie Judge!

All this time, some of you might have known Nessie Judge as a content creator on YouTube and an Indonesian social media influencer, of Pakistani-Dutch-Chinese descent, who started her YouTube account in 2012.

When other students were tired of their college assignments, they escaped by playing DOTA or Tumbler, for Nessie however, her escape is video editing. It turns out, she made something productive out of her momentary escape.

All of a sudden, her subscribers jumped from 75,000 to 450,000 in her 4th year of college. To date, the number of subscribers of Nessie’s account has reached more than 1.5 million people. How cool is that!

Nowadays, Nessie creates content for her YouTube account 2-3 times a week, in addition to attending classes at IPMI International Business School twice every week. On the sidelines, Nessie divides her time between college assignments, uploading YouTube content, promotional activities and others.

Nessie is currently studying for a Masters degree at Audencia Business School, France, which is a partner university of IPMI International Business School. So she spends 1 semester studying at Audencia Business School, and she studies the rest of her semesters at IPMI.

While studying at IPMI, Nessie had the opportunity to do an internship in Finland. Because she has a Schengen visa (European visa), she traveled to several neighboring countries and captured her experience through video blogging.

That’s the reason she first jumped into the YouTube world. Interesting, isn’t it! Behind her YouTube success, there are 3 interesting things you should know. Check it out!

Fun Tips to be a Youtuber from Nessie Judge!

1. University is Still Important

To rebut or reject the statement “A Youtuber doesn’t need to get higher education”, you should know that a lot of knowledge you get in college is used when one becomes a content creator on YouTube.&nbsp,Being a Youtuber will make you meet, and perhaps collaborate, with many brands. To deal with this, marketing skills will be required. Luckily for Nessie, she learned the knowledge she needed through the Marketing study program at IPMI campus.

2. The Role of Marketing Knowledge in Running a Youtube Channel

Marketing knowledge is important to learn because we have to know what the YouTube viewers need. The answers will be obtained with marketing theories, such as SWOT Analysis (Strength, Weakness, Opportunity, Threat) and 4Ps (Price, Place, Product, Promotion).&nbsp,The Youtuber is the product of the marketing itself. You have to market, or promote, yourself, and it takes more than a product. If you fail in a product, you can just move on with another product.

What needs to be paid close attention to and considered carefully is to not say the wrong things or do a wrong branding, because it will be dangerous for the future.

3. Choose a Campus That Supports Activities as a Youtuber

Pursuing knowledge must remain your top priority! In addition, it is important to choose a campus that will support your activities as a Youtuber. Like Nessie’s campus, IPMI International Business School, which is very supportive.&nbsp,Back in the day, when Nessie still liked to create her YouTube content on campus, she was allowed to use campus facilities. As an international business school, IPMI certainly teaches how one can market their YouTube channel so that it can attract more users to watch it.

According to Nessie, IPMI campus really supports the dreams and visions of its students. Wow, what an ideal campus!

4. Have the Intention to Create Useful Content

Nessie has a message for you! She advises that if you just want to be famous via YouTube, then it is better not to be a Youtuber because popularity is the last priority.

Popularity will come by itself, the important thing is that you are consistent in creating content, as well as keeping your content interesting and worthwhile for your subscribers to watch. If there is no passion, then after 2-3 videos you’ll be lazy or tired.

What do you think? Do you want to become a Youtuber? Hopefully your dreams can be achieved. If you want to follow in the footsteps of Nessie, go study the knowledge she gained at IPMI International Business School!