Overview

A Bachelor in Digital Business empowers future leaders to thrive in a tech-driven world. By combining business strategy with hands-on digital skills, the program equips students to innovate, adapt, and lead organizations through disruption—giving them a competitive edge in today’s dynamic marketplace.

Studying Digital Business at IPMI means gaining more than just knowledge—you’ll develop real-world skills through a powerful mix of academic excellence, hands-on projects, and industry collaboration. Whether you’re drawn to digital marketing, data analytics, or business innovation, this program equips you to lead, adapt, and thrive in the fast-changing digital economy.

Introducing the cutting-edge Bachelor of Digital Business (BDB)

—a future-ready program designed for the next generation of digital leaders. This innovative degree blends proven business fundamentals with emerging technologies, equipping you to lead, innovate, and thrive in the digital economy.

Through a dynamic curriculum that covers data analytics, digital marketing, e-commerce, and more, you’ll gain the strategic thinking and technical skills to create real impact in a fast-changing world.

Learn from experienced lecturers and industry practitioners while working on real-world projects that prepare you for global challenges. With strong industry ties and a forward-thinking community, the BDB program is more than just a degree—it’s your launchpad to transforming ideas into lasting change.