Curriculum
Our Curriculum
Students in an undergraduate Digital Business program graduate with a dynamic, industry-ready skill set that bridge traditional business acumen with modern digital expertise. They become equipped to innovate, lead, and excel in today’s rapidly evolving digital landscape through:
- Robust Business Foundations:
Mastery of essential principles in finance, marketing, management, and strategic decision-making, ensuring a strong base for any business endeavor. - Advanced Digital Marketing & E-commerce Strategies:
Expertise in cutting-edge marketing techniques and online commerce models that drive customer engagement, brand growth, and market competitiveness. - Proficiency in Data Analytics & Business Intelligence:
Hands-on experience with analytical tools and methodologies that transform data into actionable insights, empowering informed, data-driven decision-making. - Technological Fluency:
Practical exposure to state-of-the-art digital tools and emerging technologies—such as artificial intelligence and IoT—preparing them to harness the power of innovation. - Innovative & Entrepreneurial Mindset:
A focus on creative problem-solving, agile methodologies, and entrepreneurial thinking that equips students to pioneer new business models and drive digital transformation. - Real-World Experience & Project Management Skills:
Engagement in internships, final projects, and case studies that bridge theory with practice, refining their ability to manage projects and address real business challenges effectively.
Course Description
| Semester | Course Name | Course Description |
| 1 | Character Building: Pancasila | This course delves into Pancasila as Indonesia’s philosophical foundation, exploring its historical roots, core values, and real-world applications in governance, society, and business. Students will reflect on how Pancasila shapes national identity and ethical decision-making. |
| Character Building: Citizenship | Designed to instill civic awareness, this course examines the rights and responsibilities of Indonesian citizens. Discussions cover democracy, constitutional principles, and the role of individuals in fostering a just and inclusive society. | |
| Bahasa Indonesia | Mastering effective communication in formal and professional settings is the focus of this course. Students will refine their writing, develop critical reading skills, and practice articulate verbal expression, ensuring clarity and impact in both academic and workplace contexts. | |
| General English | With an emphasis on real-world communication, this course strengthens students’ English proficiency in speaking, writing, reading, and listening. It provides practical strategies for navigating international work environments and global collaboration. | |
| Foundations of Economics and Digital Business | The digital revolution is reshaping economic landscapes, and understanding its impact is essential for future business leaders. This course introduces key economic principles and their application in digital business models. Students will explore topics such as supply and demand in online markets, digital currency, and how technology-driven economies influence global trade and entrepreneurship. | |
| Cross-Cultural Management & Business Communication | Global business requires cultural intelligence and effective communication. This course prepares students to navigate diverse work environments, develop intercultural competence, develop cross-cultural leadership skills, and enhance international collaboration. Through real-world case studies and role-playing exercises, students will learn how to adapt communication styles, resolve conflicts, and build strong professional relationships in a multicultural business world. | |
| Smart Business Calculations | Numbers drive business decisions, and mastering calculations is crucial for success. This course equips students with essential quantitative skills for financial planning, budgeting, pricing strategies, and profitability analysis. Using real-world case studies, students will learn to apply smart mathematical techniques to optimize business performance and decision-making. | |
| Introduction to Management Information Systems | Technology is the backbone of modern businesses, and effective information systems are critical for success. This course explores how businesses use IT solutions to manage operations, improve efficiency, and gain competitive advantages. Students will learn about databases, cloud computing, enterprise systems, and cybersecurity fundamentals to understand how digital infrastructure supports business strategies. | |
| 2 | Religious Study | Exploring faith, values, and ethics in a diverse world, this course delves into the role of religion in shaping personal beliefs, society, and business ethics. Students will gain insights into different religious traditions, fostering respect, critical thinking, and ethical decision-making in both personal and professional life. |
| Introduction to Business Statistics for Entrepreneurs | This course provides students with essential statistical tools for analyzing and interpreting data in a digital business context. Topics include data collection, descriptive statistics, probability, and basic inferential techniques. Emphasis is placed on using data-driven insights to support digital business decisions. | |
| Digital Marketing Principles | In the fast-paced digital landscape, marketing strategies must evolve. This course provides an overview of digital marketing fundamentals, from SEO and social media to content creation and email campaigns. Students will explore consumer behavior, online advertising trends, and performance analytics to develop effective marketing strategies in the digital age. | |
| E-Commerce & Platform Strategies | Online marketplaces have revolutionized global commerce. This course examines the rise of e-commerce, exploring business models, digital storefronts, and platform strategies along with strategies for user acquisition, monetization, and scalability. Students will learn how to optimize online sales, manage customer experiences, and leverage data-driven decision-making to build successful e-commerce businesses. | |
| Financial Accounting for Digital Business | Managing finances in the digital economy requires a modern approach. This course introduces students to financial accounting principles, emphasizing cash flow management, revenue models, and financial reporting in digital businesses. Topics such as subscription-based revenue, digital transactions, and financial forecasting will equip students with the skills to handle financial operations in tech-driven enterprises. | |
| Essential Communications & Writing Skills in Business | Clear communication is the foundation of professional success. This bilingual course enhances students’ business writing and communication skills in both English and Bahasa Indonesia. Covering email etiquette, persuasive writing, report structuring, and professional presentations, students will develop the ability to convey ideas effectively in diverse business environments. | |
| Basic Computer Programming for Business | The language of technology, programming is the foundation of digital innovation. This course introduces students to coding fundamentals, problem-solving techniques, and software development concepts. Through hands-on exercises, students will learn to write, debug, and optimize code using languages like Python or Java, preparing them for real-world applications in tech-driven industries. | |
| 3 | Human Capital in Digital Era | People are the heart of every business, and managing talent in the digital age requires a fresh approach. This course explores modern human capital strategies, from AI-driven recruitment and remote workforce management to employee engagement in digital workplaces. Students will learn how to attract, develop, and retain top talent while fostering an innovative and agile company culture. |
| Consumer Behavior & Market Research in Digital Trends | This course delves into understanding consumer behavior in the digital age and how to conduct effective market research. Students explore the impact of digital platforms, social media, and data analytics on consumer decision-making. Topics include segmentation, targeting, and positioning, as well as tools and techniques for gathering and analyzing consumer insights to drive business strategies in digital markets. | |
| Search Engine Marketing | Visibility is everything in the digital world. This course covers paid search strategies, keyword bidding, ad placements, and conversion optimization including search engine optimization (SEO), paid search advertising (PPC), keyword research, campaign planning, and performance analytics to drive online traffic and sales. Students will gain hands-on experience with platforms like Google Ads, learning how to create targeted campaigns, analyze performance metrics, and maximize return on investment. | |
| Data Analytics & Visualization | This course provides students with the skills to analyze, interpret, and communicate data effectively in a digital business environment. It covers data processing, statistical analysis, and the use of visualization tools to present insights clearly. Emphasis is placed on turning complex data into actionable business decisions through dashboards and visual storytelling. | |
| Supply Chain & Operations: E-commerce | Seamless logistics are the backbone of successful e-commerce businesses. This course dives into supply chain management strategies, warehouse automation, last-mile delivery innovations, and inventory optimization. Students will explore how digital tools, data analytics, and sustainability practices enhance efficiency in global e-commerce operations. | |
| Agile & Lean Project Management | Fast, flexible, and focused—agile and lean methodologies are essential in today’s dynamic business environment. This course introduces students to Agile frameworks like Scrum and Kanban, as well as Lean principles for eliminating inefficiencies. Through real-world applications, students will learn how to manage projects with adaptability, speed, and continuous improvement. | |
| Sustainable Digital Business Models | Growth and sustainability must go hand in hand. This course explores how businesses can thrive while minimizing their environmental footprint. Students will examine green business strategies, circular economy models, and ethical digital innovations that create long-term value with a focus on creating sustainable value in digital business ecosystems. | |
| 4 | Digital Arts & Culture | The digital age has transformed how we create, share, and experience art and culture. This course explores the impact of technology on creative industries, from digital storytelling and NFTs to virtual reality exhibitions and online communities. Students will analyze trends in digital media, cultural shifts in entertainment, and the evolving role of artists in an interconnected world. |
| UX/UI Design for Digital Business | User experience (UX) and user interface (UI) design are at the heart of successful digital products. This course delves into human-centered design principles, wireframing, usability testing, and prototyping. Students will develop hands-on skills to create intuitive, visually compelling, and high-performing digital experiences that enhance user satisfaction and business success. | |
| Social Media & Influencer Marketing | In today’s digital landscape, influence drives engagement. This course explores the power of social media marketing, from crafting viral campaigns to leveraging influencer collaborations. Students will learn how brands connect with audiences, analyze social media metrics, and create content strategies that boost visibility, credibility, and conversions. | |
| Cybersecurity & Data Protection for Business | With digital transformation comes the critical need for security. This course covers the fundamentals of cybersecurity, data privacy regulations, and risk mitigation strategies. Students will explore real-world cyber threats, ethical hacking techniques, and best practices for protecting business assets, customer data, and digital infrastructure. | |
| Law & Ethics in Digital Business | The digital economy raises complex legal and ethical challenges. This course provides an overview of data privacy laws, intellectual property rights, e-commerce regulations, and ethical considerations in AI, digital marketing, and online business operations. Students will analyze case studies to understand how businesses navigate legal landscapes while maintaining integrity and compliance. | |
| Corporate Governance & Risk Management | This course examines the principles of corporate governance and the strategies for managing risks in digital businesses. Students learn about the role of boards, ethical decision-making, regulatory frameworks, and risk assessment techniques. Emphasis is placed on identifying and mitigating digital and cybersecurity risks while ensuring accountability and transparency in business operations. | |
| Design Thinking for Business Solutions | Innovation starts with understanding the user. This course introduces design thinking as a problem-solving approach that fosters creativity, collaboration, and user-centric solutions. Through hands-on workshops, students will apply design thinking principles to real-world business challenges, developing innovative products, services, and strategies that drive growth and impact. | |
| 5 | Digital Music and Pop Culture Industry | From viral hits to streaming dominance, the music industry is undergoing a digital revolution. This course explores the intersection of music, technology, and pop culture, analyzing trends in digital distribution, artist branding, and audience engagement. Students will dive into streaming platforms, social media influence, and monetization strategies that shape today’s music business. |
| Strategic Digital Transformation | Adapting to the digital age isn’t optional—it’s essential for survival. This course unpacks the strategic frameworks businesses use to integrate digital technologies, streamline operations, and enhance customer experiences. Through case studies and hands-on projects, students will learn how companies successfully navigate digital transformation while staying competitive in a rapidly evolving market. | |
| Enterprise Resource Planning | Efficiency is key to business success, and ERP systems play a vital role in streamlining operations. This course covers the fundamentals of ERP software, exploring how businesses integrate finance, supply chain management, and human resources into a unified system. Students will gain insights into how ERP enhances decision-making, productivity, and organizational growth. | |
| AI in Business: Strategies for the Digital Edge | Artificial intelligence is redefining marketing. This course explores how AI-driven tools—such as chatbots, predictive analytics, and personalized recommendations—enhance customer experiences and optimize marketing campaigns. Students will gain hands-on experience with AI applications, learning how to leverage machine learning and automation to drive business success. | |
| Advanced Digital Marketing Strategies | Beyond the basics, this course dives into high-level digital marketing techniques that fuel business growth. Topics include programmatic advertising, omnichannel marketing, influencer collaborations, and data-driven campaign optimization. Students will explore real-world case studies and develop advanced strategies for audience targeting, engagement, and conversion. | |
| Cloud Computing & IT Infrastructure for Business | The cloud is the backbone of modern enterprises. This course examines cloud computing models, IT infrastructure management, and cybersecurity best practices. Students will learn how cloud-based solutions enhance scalability, efficiency, and security while supporting digital transformation and innovation. | |
| Leadership & Negotiation in Digital Business | Success in the digital era requires strong leadership and negotiation skills. This course equips students with strategies to lead teams, resolve conflicts, and navigate high-stakes negotiations in a fast-paced business environment. Through simulations and real-world scenarios, students will develop the confidence and skills needed to influence, persuade, and drive meaningful business outcomes. | |
| 6 | Data Analytics & Mobile Computing | Data fuels the digital economy, and mobile technology is its engine. This course explores how businesses leverage data analytics to drive decision-making, optimize user experiences, and enhance mobile applications. Students will learn to collect, analyze, and interpret data using industry tools, while also exploring mobile computing innovations that shape the future of digital business. |
| Business & Financial Technology | This course explores the intersection of technology and finance, focusing on how digital innovations are transforming financial services and business operations. Students learn about key technologies such as blockchain, fintech applications, digital payments, and robo-advisors. The course emphasizes understanding how businesses leverage these tools to enhance financial performance, manage risks, and create new value propositions. | |
| Emerging Technologies & Innovation | Stay ahead of the curve by exploring the technologies shaping the future. This course examines AI, IoT, blockchain, 5G, and other cutting-edge innovations, analyzing their impact on industries and society. Through case studies and hands-on projects, students will learn how to harness emerging tech to drive business growth and digital transformation. | |
| Growth Hacking & Digital Experimentation | Marketing meets rapid innovation in this high-energy course. Students will learn the fundamentals of growth hacking—leveraging data, creativity, and agile experimentation to scale businesses quickly. From viral marketing techniques to A/B testing and conversion rate optimization, this course provides the tools needed to accelerate growth in competitive digital markets. | |
| Thought Leadership | In a world full of noise, true leaders stand out. This course teaches students how to position themselves as industry experts, crafting compelling content, delivering impactful presentations, and building authority in their fields. Whether through public speaking, publishing, or social media influence, students will develop the skills to inspire and lead in the digital age. | |
| Digital Payment Systems & Crypto economy | Cash is no longer king—this course explores the evolution of digital payments, from mobile wallets and contactless transactions to decentralized finance (DeFi) and cryptocurrencies. Students will analyze the benefits, risks, and regulatory challenges of digital payment systems while gaining practical insights into how businesses integrate them for seamless financial operations. | |
| Sustainability & Green Digital Business | Technology and sustainability go hand in hand in the future of business. This course explores how digital enterprises can adopt eco-friendly practices, from energy-efficient computing to circular economy models. Students will learn about sustainable supply chains, green marketing, and responsible innovation to create businesses that thrive while minimizing environmental impact. | |
| 7 | Community Involvement Program | Students will apply their knowledge in community-based projects, tackling real-world social and business challenges. |
| Digital Entrepreneurship & Startup Ecosystem | From ideation to execution, this course guides students through the startup journey, covering innovation, funding, and market scaling. | |
| Industry-Based Project (Internship) | A hands-on immersion in the digital business world, where students gain valuable industry experience and put their learning into practice. | |
| Content Creator Bootcamp: Hands-On Experience | Step into the world of digital storytelling with this immersive, hands-on bootcamp designed for aspiring content creators. From concept to camera, students will learn the essentials of YouTube content creation, including scripting, filming, editing, and audience engagement. This course goes beyond theory, offering practical experience in video production, branding, SEO optimization, and monetization strategies. Whether you’re building a personal brand or launching a digital business, this bootcamp equips you with the skills to create compelling content, grow an online presence, and thrive in the competitive world of YouTube. | |
| 8 | Business Proposal Development | |
| Final Project |
