Evelyn Hendriana holds a bachelor degree in management from University of Pelita Harapan and a master degree in accountancy from University of Indonesia. She is currently pursuing PhD in marketing at Putra Business School, University Putra Malaysia. She had more than 10 years experience as an academic at University of Pelita Harapan, Ciputra University and Prasetiya Mulya Business School before joining IPMI International Business School in mid-2014. She teaches financial accounting, managerial accounting, business statistics and finance 101 at BBA program. Her research interest however is in marketing with specialization in consumer behavior, international marketing, tourism marketing and service marketing. Evelyn is also Marketing in Asia Group (MAG) Scholar ambassador for Indonesia and research associate at Rumah Riset Presisi Indonesia.